Roger Dubuis is an innovative, elegant luxury watch brand worthy of the finest in Haute Horlogerie, whose dazzling success is founded in respect for tradition and craftsmanship.
The company was established in 1995 by Carlos Dias, a passionate collector and brilliant watch designer, who made his dream come true by creating his own watch company from scratch.
The company did not start off as Manufacture Roger Dubuis but as SOGEM: Société Genevoise de Montres (watch company of Geneva). The Swiss watch industry uses the term ‘Manufacture’ to differentiate between a company that manufactures a watch almost in its entirety, as opposed to finishing shops which only assemble and adjust the timing of the watch.
Diaz aimed to create a ‘manufacture’ and integrate the complete watch production process, and out of respect for those who were true manufactures, He did not use the term at first. When they became a true ‘manufacture’ He changed the name of the company from SOGEM to ‘Manufacture Roger Dubuis’, in honour of his friend and business partner Roger Dubuis.
Geneva born Dubuis, a talented master watchmaker, after 15 years of developing complications for Patek Philippe, started his own workshop in 1980. For several years he undertook commissions to design new complications for major watch brands, until He joined Carlos Diaz in 1995 to set up the Roger Dubuis watch company.
The first year the company introduced two collections: Hommage, a tribute to Roger Dubuis, and Sympathie.
These models excited the world of Fine Watchmaking with their fine balance between traditional watchmaking expertise and avant-garde design.
In 2005 Roger Dubuis moved into its extended head office in Meyrin, designed by Carlos Diaz and the iconic Excalibur Collection was launched, equipped with an exclusive Double Tourbillon movement.
In 2006 the brand introduced six new movements at the SIHH (Salon International de la Haute Horlogerie) in Geneva. These new calibres (watch movements) brought the number of the brand's proprietary movements to 28, all hallmarked with the ‘Poinçon de Genève’ (The Geneva Seal).
Created in 1886 by the State of Geneva, the Geneva Seal is a prestigious distinctive hallmark depicting the Geneva coat of arms. It is granted by an official body at the Ecole d'Horlogerie de Genève and placed on watch movements whose quality and finish conform to precise demanding specifications.
Quite uniquely even for one of the most prestigious watch companies, all of Roger Dubuis’ watches are submitted to the quality hallmark of the Poinçon de Genève as well as receiving chronometer certification.
In August 2008, the Geneva based, Richemont Group acquired a controlling interest in Roger Dubuis SA.
Richemont owns several of the world's leading companies in the field of luxury watches including Cartier, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC Schaffhausen, Panerai and Montblanc.
The same year, 2008, the Kingsquare collection was launched.
This collection has strong identifying design features that have made it one of the most recognisable timepieces. The appeal of the model lies in its volume, shape and original construction. Whether in bold colours or equipped with a chronograph, or even a complicated movement like the men’s or ladies’ skeleton Tourbillon, this line remains resolutely urban and is suitable for the most sophisticated surroundings.
In 2011 Mr. Roger Dubuis returned to the manufacture after departing in 2005. His new role as Brand Ambassador includes passing years of horological expertise to the Movement Development team.
2013 was the year of the Excalibur Quatuor, the world’s first watch incorporating four sprung balances.
The precision of a movement is affected by the earth’s gravity as the watch constantly changes position with the motion of the wrist. The tourbillon has been the answer to this problem, but the Excalibur Quatuor offers a new solution. The four carefully positioned sprung balances work in pairs to compensate immediately for the rate variations caused by the changes in position. What the Tourbillon achieves over the course of a minute, the Excalibur Quatour achieves instantly.
This exceptional watch pushes the limits in terms of precision, and marks a major advance in watchmaking.
There are two different versions of this models: a limited edition of three with a silicon case selling for 1million dollars (640.000 pounds) and a limited edition of 88 pieces, in rose gold, selling for 420.000 dollars (270.000 pounds).
Silicon has a similar atomic structure to diamond and was chosen for its uniquely low weight and its great hardness. In fact it is half the weight of titanium, which is half the weight of steel, yet is four times harder.
The RD 101 hand-wound movement has four sprung balances and five differentials, is engraved with the Geneva seal, made with 590 parts and has 40-hour power reserve.
2015 The year of the skeleton
Having firmly established itself as the pioneer of contemporary skeleton watches and a specialist in architectural and technical mechanics, Roger Dubuis is celebrating its ‘year of the skeleton’ with a fantastic line-up of Excalibur skeleton models.
The Excalibur Star of Infinity will be exclusively unveiled at Watches&Wonders 2015 in Hong kong . This amazing watch sparkles with the splendor of 312 baguette-cut diamonds totalling approximately 14.93 carats and adorning the full white gold case, the flange – as well as the star itself, which sparkles with 34 of these gems (0.96 cts).
Roger Dubuis shining example of their amazing jewellery and watchmaking expertise seems set to dazzle us for years to come.