Luxury Swiss watch manufacturer Rolex has been a leader in its industry for more than a century. One of the most prestigious brands in the world, its famous watches are sought after status symbols continually attracting masses of buyers from virtually every corner of the world
The waterproof case, the self winding movement, the date window in the dial, the GMT two time zones are all Rolex inventions.
The main reason why Rolex is truly independent, is because it makes virtually everything in-house: cases, movements, dials, bezels, bracelets and they even produce their own gold.
The Company itself is unique in that it is still privately owned and that the principal shareholder is a private family trust.