Prestigious Swiss watch company Tag Heuer started life in 1860 as Heuer and remained under the Heuer family ownership until 1985.

TAG Heuer formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items for Formula One cars, acquired Heuer.

In 1999 TAG Heuer accepted a bid from LVMH Louis Vuitton Moët Hennessy.

The company has a long association with motorsport, Heuer chronometers and timekeeping equipment have always been very highly regarded by the racing car manufactures and the top drivers.

TAG Heuer watches and chronographs have been and continue to be legendary for their accuracy and innovation and continue to be the luxury watch choice of many.